Brand Fertilizer
A boutique brand and marketing strategy consultancy focused on startups and small businesses grow.
Contact Us
About Samantha
Samantha is a seasoned marketing and advertising strategist with experience at top agencies in New York City and London. She has worked with a diverse range of B2B and D2C brands, spanning industries from apparel and skincare to generative AI, recruitment, luxury and jewelry, CPG, pharmaceuticals, and more. Her expertise lies in positioning brands for success, whether for startups, small businesses, or enterprise-level companies. Samantha holds an MA in Visual Culture from University College London and an MBA with a specialization in Brand Management from NYU’s Stern School of Business. Driven by her passion for growth and measurable impact, she founded Brand Fertilizer, dedicated to helping brands grow.
Email: hello@brandfertilizer.com
About Us
The Brand Fertilizer Approach
Starting, running, and maintaining a business presents a lot of choices, each with its own costs and complexities. It’s easy to become overwhelmed and lose focus on what truly matters—sustainable growth and making your brand distinctive.
There's a common misconception that everything in marketing needs to be "disruptive" or "innovative," often presented in a flashy, Mad Men-esque fashion. This isn’t true. In reality, straightforward, untapped opportunities exist that can elevate your brand.
My approach is grounded in the "crawl, walk, run" philosophy, making sure we establish a solid foundation before scaling. I conduct comprehensive industry, marketing, and competitive research before developing strategies and corresponding tactics. By focusing on practical, high-impact opportunities, I create solutions that not only solve critical challenges but ultimately help brands grow!
About Us
The Brand Fertilizer Approach
Starting, running, and maintaining a business presents a lot of choices, each with its own costs and complexities. It’s easy to become overwhelmed and lose focus on what truly matters—sustainable growth and making your brand distinctive.
There's a common misconception that everything in marketing needs to be "disruptive" or "innovative," often presented in a flashy, Mad Men-esque fashion. This isn’t true. In reality, straightforward, untapped opportunities exist that can elevate your brand.
My approach is grounded in the "crawl, walk, run" philosophy, making sure we establish a solid foundation before scaling. I conduct comprehensive industry, marketing, and competitive research before developing strategies and corresponding tactics. By focusing on practical, high-impact opportunities, I create solutions that not only solve critical challenges but ultimately help brands grow!
Incredible Client Satisfaction
"Samantha did an outstanding job guiding us through brand building, market analysis, competitive edge discovery, and website optimization. Her ability to research and organize everything so clearly and concisely in such a short time is truly impressive. Her recommendations were incredibly insightful and actionable, showing a deep understanding of our needs. You can tell she really cares about her clients and is super responsive too".
Jill Chen
Co-Founder and CEO of Joystory.ai
"Samantha did an outstanding job guiding us through brand building, market analysis, competitive edge discovery, and website optimization. Her ability to research and organize everything so clearly and concisely in such a short time is truly impressive. Her recommendations were incredibly insightful and actionable, showing a deep understanding of our needs. You can tell she really cares about her clients and is super responsive too".
Jill Chen
Co-Founder and CEO of Joystory.ai
